About Adidas
Adidas develops revolutionary products based on the concept of ‘Energy Maintenance’ for six sports: swimming, track & field, cycling, fencing, weightlifting and wrestling. The most lasting impression of all is left by the Adidas EQUIPMENT. Adidas, as the first brand in the sporting goods industry, launches the ‘Customization Experience’ project giving consumers the opportunity to create their own unique footwear to exact specs in terms of function, fit and looks.
